Consumer Staples

Home > Consumer Staples

Add Subcategory

Add Resource
How Varun Berry is changing the way Britannia functions

An article from 2014, when Mr. Varun Berry had recently taken over as CEO of Britannia and started a turnaround which transformed the company over the coming years. A reasonable insight into what changes he made in the early days.

A Folly Called Trade Promotions

Do trade promotions incentivize retailers to sell more of a product? If not, what is likely to work better?

How Varun Berry Re-energized Britannia

Article from 2016 that describes how, over two years, Britannia's margins jumped by almost 8% through a strategy of trimming brands, tightening distribution, and controlling costs.